Make Up Studies by ZERVA Cosmetics
The Make Up Courses
by Zerva Cosmetics
Zerva Cosmetics School Courses &Curriculum


Make Up Foundation development diploma
Level: beginners- intermediate
- Station prepping and organization
- Prepping a welcoming environment
- Principles of customer communication
- Customer services & sales knowledge
- First aid knowledge
- Social Media management (build your profile, get noticed in the industry)
- Makeup Vocabulary& Key words
- Product Knowledge, prepping, application
- Accessories, tools & brushes analysis and hygiene
- Skin philosophy and skin types analysis
- Face structure
- Face shapes
- Face zones
- The shape correcting techniques
- Ideal face features
- The correcting features’ techniques
- Brow defining and shaping
- Color theory
- Contouring and Highlighting techniques
- Powder and terracotta technique
- Makeup contouring technique
- Puzzle contouring technique
- Natural makeup applications
- Evening makeup applications
- Glow makeup applications
- Up-date makeup applications
- Sun kissed glow effect makeup applications
- Bridal makeup applications
- Cat eye makeup applications
- Cut crease makeup applications
- Smokey eyes makeup applications
- Winged eye liner makeup applications
- Minimalistic makeup applications
- Colorful/creative makeup guide and applications
- Mature age makeup applications
- Male makeup applications
- Social Media type makeup applications

Make up Advanced Diploma
Level: Intermediate-Advanced
- Station prepping and organization
- Prepping a welcoming environment
- Principles of customer communication
- Customer services & sales knowledge
- First aid knowledge
- Photo shooting- Editorial/ Commercial Guide
- Materials special use for photo shooting and applications
- Special techniques for different types of shootings (black & white, studio, outdoors etc.)
- TV/ Music Video/ Social Media techniques
- Understanding the need of each role (TV persona, guest, dancer etc.)
- Color theory and knowledge (extended) according to color type
- Trendsetters philosophy/ makeup applications (YouTube community- instagrammers, free-lance mua’s)
- Who’s who?
- SFX primary knowledge & applications
- Body and face painting (art inspired primary knowledge)
- Fashion extravagant makeup applications primary knowledge
- Social Media management (build your profile, get noticed in the industry)

The total pro Makeup diploma
Level: Advanced
- Station prepping and organization
- Prepping a welcoming environment
- Principles of customer communication
- Customer services & sales knowledge
- First aid knowledge
- Understanding the principles of team working in projects
- Promoting knowledge
- Sales techniques
- History of Makeup Artistry
- Decades theory
- Who was who in the industry (personas, designers etc.)
- Decades makeup applications and transformations (hair styling, clothes styling, photographer
- History of Fashion
- History of Arts
- Ethnic Makeup applications
- Ethnic history & philosophy
- Theatrical makeup applications
- Fashion extravagant makeup applications/ knowledge (extended)
- Runway makeup
- Criteria of deciding a fashion makeup
- Airbrush primary knowledge
Zerva Cosmetics courses give the ability to students to create their own book which will include their work.